I have 9 years of experience in the blogging world behind me and, shall I let you in on a secret, it’s a cut throat world. Every blogger out there is competing for the next big opportunity. Every blogger wants to be better than the next one. Some will stop at nothing to get what they want. I suppose, in a way I’m just like them. However, I’m not willing to trample others to get what I want.
The online world is expanding minute on minute. It is becoming increasingly difficult to get your voice heard. 9 times out of 10 you can just end up fading into the background somewhere alongside your competitors.
That isn’t where you want to be. Is it? No, you want to be among the 10% who stand out.
There is much you can do to make your brand stand out, here is a few suggestions about where to start.
No, I’m not talking about what you’re wearing, I’m talking about how potential customers see you.
When a potential customer searches for a product, company or service, do they choose the listing with a shoddy logo, or the bad grammar?
No, even if subconsciously, they overlook these. Poor grammar and a poorly designed logo doesn’t instill confidence in your brand.
If you haven’t got the skills to improve your image then it’s a good investment to hire a graphic designer or copywriter.
After your logo and copy has been improved, it’s time to get to work on your website.
Here I’ll let you in on a little something, your website should be designed with your client’s needs in mind, not yours.
Yes, you may like those cursive scripts but if they make a visitor work hard they aren’t going to stick around.
Likewise, if your site is impossible to navigate, you’re going to find they slip through the net.
The best thing to do is remember KISS… Keep it Simple, Stupid! No, I’m not insulting you. Quite the opposite, I’m advising you. Use typography that isn’t fancy, don’t go for overkill on the colours. (I know my website is bright but how many colours are there in this section?)
A couple of images are fine but too many (unless you are a photographer, artist, or your work is visual) and you end up with a site that looks chaotic and takes forrrrrever to load.
How are clients going to contact you if there’s no information there? If it is hard to find, your leads are just going to click away.
Don’t just stick your email address there and be done with it. Offer a number of ways to get in touch. Not too many though.
The main ways to contact me are:
- Phone (connected to WhatsApp, Skype and Facebook)
That’s actually about it. There are links to Twitter and my Facebook page but not a lot else. Again, this is a good example of KISS.
You may be thinking, “I’ve got my website and contact details sorted, that’s my online presence sorted, right?”
Wrong! What good is a website if no-one can find it?
Now the hard work really starts. You need to get your website noticed… and before you can get it noticed by Joe Public, you need to get Google on your side.
Getting (and keeping) Google as your friend is a task on it’s own. If you want to appear in relevant search results you need to know how to make Google see you as a trustworthy website. This is where SEO (or Search Engine Optimisation) comes in. You need to build links to your own site. They need to be safe, stable and earn Google’s trust.
As important as external inbound links are, you then also have internal links and external outbound links. They all work together to help Google display relevant results to searchers.
Think of the world wide web as just that… a web. Like a spider web needs to weave in and out joining one section to the next that’s how search engines work. Make sure other parts of the web connect to yours and vice versa.
Social Media and Networking
I hear you groan. Social Media isn’t everyone’s cup of tea. In fact, many people hate it but are too afraid to admit it.
However, social media is huge! Through social media alone you have the opportunity to reach millions of people. Is it an untapped resource for your business?
What do you think when you hear the phrase? Facebook, Twitter and Instagram?
Well there’s plenty to work on with just those three.
Then you’ve got Pinterest, Google+, and many more but let’s KISS again.
Personally, my favourite is Pinterest. I hardly used it until January 2018 but in the five short months I have the number of visitors to my personal blog has increased dramatically. Not only that my Pins have around 74,000 views per month. From 100 to 74k in just 5 months (and I have less than 300 followers).
I should add here that the number of followers on a social media profile means very little. Why? Because, if you share great content and people enjoy it then they share it, like it, retweet it, and the list goes on.
A final point, Social Media is a fantastic networking tool, brands meet with influencers and influencers appeal to consumers. Consumers are the driving force for your brand and influencers are a valuable tool and they should be treated as such.
Remember these 5 suggestions and you are well on your way to standing out in the crowd.
Hard work does pay off and Rome wasn’t built in a day. Don’t be afraid to outsource to ensure that things get achieved.
I can provide support and assistance for these tasks. Simply drop me an email to discuss your requirements.